Online marketing has come a long ways the past 10 years. In the wild west days of the web, SEO specialists and PPC managers would manipulate the web based on search engine algorithms, resulting in a lot of success. Since then, search engines have gotten smarter and smarter. Many business owners have gotten burned in the past by “SEO professionals” due to the lack of transparency in the industry and the risks involved with engaging in low-quality tactics.
The combination of tougher ranker algorithms and educated professionals entering the field has dawned a new age for search engine optimization. No longer do business owners have to rely on designers-turned-marketers (who don’t know much about the SEO or PR industry at all), rogue techies, or yellow pages and newspaper companies to get exposure online. Digital marketing agencies are taking their place who specialize in the growing online marketplace.
Londes Digital Marketing (LDM) is one of those places. A boutique digital marketing firm out of Rochester, NY, LDM focuses on 3 services: search engine optimization (SEO), pay-per-click advertising (PPC), and web analytics consulting (including conversion rate optimization).
Their blog covers professional updates and tips, from Google’s 100% secure search announcement to tips for writing effective title tags. Whether you’re doing your own marketing or just trying to stay current on the industry, they provide a lot of insights on high-level marketing techniques.
While they do offer design and development services to support their specialties, they don’t focus on them as core components as their business. Or social media, or media buying, radio, television, or *gasp* newspaper advertisements. They focus on creating positive-ROI campaigns by fusing quantitative analysis with effective marketing. No confusing “cross-channel platforms” or wowing you with 4-d pie charts. Just results-focused digital marketing.
Search Engine Optimization (SEO)
SEO is the process of increasing website authority to place your website higher in natural searches. It provides long-term ROI, driving targeted traffic to your website over time. It requires more of a long-term investment, and includes a combination of effective website presentation, content development, PR, and authority building.
Paid Search Marketing (PPC)
PPC marketing is a results-focused advertising method relying on effective targeting and marketing to provide positive-ROI campaigns. Since advertising is done on a pay-per-click basis, targeting the appropriate keywords with compelling content and sending traffic to landing pages that convert are vital in outperforming the competition.
Web Analytics Consulting & Conversion Rate Optimization
Google Analytics is the most popular analytics platform, and it’s free! LDM helps set up Google Analytics to maximize its effectiveness, helping you learn more about how your visitors interact with your site. This helps make better business decisions, improve weak points, and evaluate the effectiveness of both your website and traffic sources.
For more information, contact LDM at:
Londes Digital Marketing
4 West Avenue
Spencerport, NY 14559